Licornia, a driven 24-year-old VP of Sales in Paris, loves unwinding at the movies. However, her relaxing movie night often begins with frustration. "The waiting is an exhausting period of time," she sighs, recalling the 15-20 minutes she spends in line for snacks. She often arrives late, missing the start of the movie, feeling stressed by the delay. "I want to eat while watching movies without waiting too much for any process," she says, dreaming of a seamless delivery service right to her seat, without disrupting the movie or those around her.
This project was a significant opportunity to understand the UX world in a deeper way.
This emphasizes a modular design approach.
Doing research before really validating any asumption will give a quality to your design.
Users wanted an app that addressed a core desire.
User research and development prioritized accessibility.
Users needed an easy way to identify and filter snacks based on their preferences.
Arrive late, still order.
Intuitive interface.
Deals and promotions.
Stay comfy, enjoy the show!
Mobile and web apps.
Snacks to your hand and seat!
The CinéSnack design process began with quick paper wireframes, allowing for rapid exploration of layouts and user flows. These initial sketches transitioned into digital low-fidelity wireframes, focusing on the app's core structure. As the design matured, high-fidelity digital wireframes were created, incorporating detailed UI elements and the app's dark theme. This iterative approach, from low to high fidelity, ensured a refined and user-centered final design..
Benchmarking existing food apps.
From paper wireframes to digital mockups.
Detailed design and interactions.
Data and my personal design journey.
Testing and refining the user experience.
In essence, CinéSnack strives to transform the traditional movie-going experience by addressing practical frustrations and enhancing user comfort and enjoyment. Through careful design, user-centered research, and a focus on accessibility, CinéSnack aims to become an indispensable tool for movie enthusiasts everywhere, making every trip to the theater a truly delightful occasion. One key takeaway from this project was the importance of thorough user research; understanding the specific needs and pain points of moviegoers was crucial in shaping CinéSnack's design and functionality.
