Miasa
Empowering fresh graduates and job seekers.
Introduction
Miasa is a dedicated platform designed to help fresh graduates and individuals with no prior experience enter the professional world. We provide support, guidance, and job opportunities tailored to beginners.
Project Overview
The Problem
Fresh graduates face a "Catch-22" where they need experience to get a job but can't get a job without experience.
The Goal
To create an empowering platform that connects beginners with mentors and entry-level friendly opportunities, focusing on potential over history.
User Research: Pain Points
We investigated why fresh graduates struggle to find their first job.
Qualifications
Some users, including both older individuals and recent graduates, face challenges using devices and understanding qualification requirements.
Human Side
Feeling valued and considered during the application process is essential.
Environment
Users new to the workforce need the app to clearly reflect workplace environments, company culture, and job expectations.
Technical
Unsent applications can negatively impact the user experience, so the submission process must be carefully designed and rigorously tested.
Usability Study: Parameters
Participants
15 fresh graduates covering various fields.
Active job seekers.
Methodology
A/B testing of profile creation flow.
Heatmaps on job listing pages.
Interview sessions on confidence levels.
Click-through rate analysis.
Usability Findings
Simplified Onboarding
Users were overwhelmed by long forms. We broke the profile creation into bite-sized steps using a conversational UI.
The Challenge
Entering the job market without experience or a degree can be daunting. The challenge was to create a supportive, non-intimidating environment that builds confidence and bridges the gap between potential and opportunity.
Next Steps
Key Learnings & Outcomes
Miasa has successfully connected thousands of beginners with their first professional roles. The platform's emphasis on mentorship and skill-based matching has proven that potential matters just as much as experience.
